We are inundated with brands everyday. A logo here, and catchy tune there, and sometimes with the correct celebrity spokesperson, you don't need a brand. I find it amazing how some spokes-'people' have become so integrated into a brand that you see the product in your mind when you see them. For example, Dennis Haysbert. Who is he? The Allstate guy of course! Some of you may know him from the show '24', or other movies as he has been acting since the late seventies, but to most, he is the voice and face of the Allstate commercials.
What we should first ask is why are some brands so successful at using celebrities as an identity. Sometimes its the soothing voice we are all familiar with, or the look a particular celebrity portrays on or off screen. Other times, it may be something about the following of the celeb. But in all honesty the latter is rarely used, and not nearly as successful. Our good friend Mr. Haysbert has a nice voice. I mean I would personally love to have a book on tape with his voice to listen to. Seriously, I would.
As a challenge to all of you, please pick a celebrity endorsed product and or brand and take that individual out of that brand. Put them in to something that you would rather see them in. If you think Dave from Denny's would have made a better hand soap endorser, then put him there. I would really like to see the way your mind works. Or if you struggle with that idea, try to find something that they would be horrible at. I would personally not buy from a fashion panty collection from Britney Spears, and I don't think she would wear them anyways. To submit your brilliant ideas and see them printed here, email them to abigaelorlando@aol.com. After I receive your submissions, I'll post them here for all to see. Besides, us creative folk gotta give kudos to those around us.
What we should first ask is why are some brands so successful at using celebrities as an identity. Sometimes its the soothing voice we are all familiar with, or the look a particular celebrity portrays on or off screen. Other times, it may be something about the following of the celeb. But in all honesty the latter is rarely used, and not nearly as successful. Our good friend Mr. Haysbert has a nice voice. I mean I would personally love to have a book on tape with his voice to listen to. Seriously, I would.
As a challenge to all of you, please pick a celebrity endorsed product and or brand and take that individual out of that brand. Put them in to something that you would rather see them in. If you think Dave from Denny's would have made a better hand soap endorser, then put him there. I would really like to see the way your mind works. Or if you struggle with that idea, try to find something that they would be horrible at. I would personally not buy from a fashion panty collection from Britney Spears, and I don't think she would wear them anyways. To submit your brilliant ideas and see them printed here, email them to abigaelorlando@aol.com. After I receive your submissions, I'll post them here for all to see. Besides, us creative folk gotta give kudos to those around us.
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